By Sara M, Founder

What Serum Should I Use? The ONLY Guide You Need to Choose the Best Serum for Your Skin

Sorry for being a wimp, but serums are the types of products that can confuse us when we enter the beauty product aisle at the store.

Here you are with ingredient lists as lengthy as the aisle of the grocery store and a claim to fight wrinkles, hyperpigmentation, and other issues.

This is why we have brought you some answers and steps you can follow when the question arises, "Which serum should I use?"

What is a face serum?

Almost all dermatologists are more than willing to recommend that you incorporate a serum as part of your routine skincare regime.

Serums are like an accelerator to your skin. If an ordinary facial moisturizer is like taking a leisurely trip to the countryside, the serum is just like the fast race car down the autobahn highway.

These vital essences are formulated to be absorbed in the innermost parts of the skin and give the skin highly concentrated active ingredient essence. Unlike other skincare products, the global facial serum market would grow splendidly from USD 466.23 million between 2022-2027.

You could be lost in a thousand topical serums on the shelves, wondering which is "the one" to address your specific skin concerns.

Why do you need a Serum?

Unlike moisturizers that create a barrier on the skin’s surface, serums are formulated in a way that enhances and treats skin cells at a deeper level, particularly those prone to dryness, redness, cracking, and issues like large pores and breakouts.

They usually contain smaller molecules in multiple degrees, which means they can penetrate deeper into the skin, providing results you can see and feel.

What do face serums do?

The key role of any serum is to address specific skin concerns. Let's just take a closer look at some of the issues they tackle:


If your skin feels tight and dry, a hydrating serum, often packed with ingredients like Hyaluronic Acid, can be a game-changer.

These serums provide long-lasting moisture and plumpness to the skin, giving you a dewy, radiant complexion. You can try our skin-brightening and collagen-boosting Hyaluronic acid serum, which is combined with Vitamin C and Vitamin E!


Serums rich in antioxidants and peptides are a boon for those looking to stave off the effects of time. These help to fight free radicals, stimulate collagen production, and reduce the appearance of fine lines and wrinkles.


For a dull complexion, look for serums with Vitamin C, which can help to even out your skin tone and bring back your glow. These serums fade pigmentation marks and stimulate the skin’s natural regeneration process.

Oil Regulation

If your skin is prone to being oily, serums with ingredients like Salicylic Acid can be your best friend. For those with acne-prone skin, serums containing BHAs like salicylic acid are ideal as they work beyond the skin's surface to exfoliate and clear pores, ensuring a smoother complexion. These will help to clean out your pores and regulate the oil production, leaving your skin balanced and mattified.

What are the different Types of Face Serums?

When selecting a serum, you’ll likely encounter various types, as already discussed a bit, each serving a specific purpose.

Here are the most common ones:

Alpha Hydroxy Acid Serums

Incorporating alpha hydroxy acids (AHAs) into your skincare routine can significantly enhance skin radiance and address issues like dullness and congested pores. Serums containing AHAs work as gentle chemical exfoliants, speeding up skin cell turnover, decongesting pores, and reducing their appearance. This makes them an excellent choice for preventing breakouts and achieving a brighter, more even complexion.

Hyaluronic Acid Serums

The holy grail of hydrating serums for dry and dehydrated skin, hyaluronic acid serums are lightweight yet highly effective at retaining moisture for a plumper and softer complexion.

Vitamin C Serums

A go-to for brightening and antioxidant protection, Vitamin C serums can help with sun damage and hyperpigmentation and promote a more even skin tone.

Retinol Serum

Retinol is a form of Vitamin A that works on a molecular level, prompting your skin to dead skin cell turnover rapidly.

These serums are favored for their ability to soften fine lines and boost collagen production, giving you smoother, younger-looking skin.

Peptide Serums

Peptides are the building blocks of proteins within the skin, and serums containing these are great for supporting the skin's structure, promoting firmness, and reducing the appearance of wrinkles.

Which Serum should I use?

To answer this question, we must understand the most crucial factor in choosing a serum: your skin’s unique needs.

Step 1: Assess Your Skin Type

Before choosing a serum, you should first identify your skin type.

If you’re unsure, here’s a quick breakdown:

  • Dry Skin: Often feels tight and may be flaky, especially around the cheeks and eye area.
  • Oily Skin: Likely to experience excess shine, particularly in the T-zone, and pore congestion.
  • Combination Skin: A mix of both oily and dry skin types, with different needs in different areas.
  • Sensitive Skin: Prone to redness, itching, and burns with most cosmetic products.

Step 2: Identify Your Concerns

What’s the one thing you wish to address with a serum?

Is it dullness, aging, or just overall hydration?

By pinpointing your main skin concern, you can select a serum that will provide the most benefit.

Step 3: Key Ingredients to Look For

Pay close attention to the ingredient list of your potential serums. Here are a few key ingredients and their benefits:

  • Hyaluronic Acid: For intense hydration and plumping.
  • Vitamin C: For brightening and protection against environmental damage.
  • Salicylic Acid: This is used to unclog pores and regulate oil production.
  • Retinol: For anti-aging benefits and skin renewal.
  • Peptides: For skin repair and reducing the signs of aging.

Step 4: Conduct a Patch Test

It’s always best to test a new serum on a small patch of skin to check for any reactions.

Simply apply a small amount behind the ear or on the inside of the wrist and wait 24 hours to see if there’s any redness, swelling, or itchiness. If nothing happens, then may go for it!

Step 5: Consider the Formulation

Don't forget that serums come in different consistencies: gel, oil, and water-based.

The consistency you choose will largely depend on your skin type and personal preference.

For oily skin, a gel-based serum may be more suitable as it won't add any extra oil to your face.

For dry skin, an oil-based serum can provide much-needed hydration.

Step 6: Introduce One Serum at a Time

It can be tempting to try out multiple serums at once, but this can actually do more harm than good.

Introducing one serum at a time helps you monitor how your skin reacts and determine which one works best for you.

If you notice any adverse reactions or changes in your skin, stop using the new serum and give your skin some time to recover before trying another.

When it comes to choosing a serum, knowledge is key. By understanding your skin’s personal needs, knowing exactly what ingredients will address your concerns, and considering product reviews, you can confidently select a serum that will elevate your skincare game to new heights.

Go on.. your skin will thank you for the extra love and care!


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